The world is moving at a fast pace the likes of which has never been experienced before. Layers of technologies run deep within the construct of businesses making them more agile and efficient while at the same time creating silos and barriers to an otherwise streamlined operation. At the core of any successful business is the human who, in a world of greater technology advances, has increasingly struggled to make sense of it all and to still provide relevant and integrated business insights. CROs and Sales leaders have diluted their impacts and achievements by focusing their time on operational matters. CEOs and Marketing executives have lost crucial access to readily available KPIs and metrics that would allow them to steer the company in the right direction. Cloud Strategies and Implementations meant to save costs have resulted in loss of efficiency with an increased price tag and higher level of frustration.